Chocolate confectionery industry essay

Being a premium chocolate making company, their product may not have been very high in demand.

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The company also leverages India as a manufacturing base for producing products for the overseas market. Chocolate demand is however more a function of affordability.

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Chocolate bars are thought of as impulse buys, which means they require no thought. Advertising is a key aspect as to how successful a brand may be when compared side-by-side to a similar product A statement from the CEO declares the venture will be keeping with chair of the boards statement, "By I see Cocoa Delights with a significant presence in retail chocolate in every Australian capital city".

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Leveraging its 55 years of experience in India, the company has customised its products to the Indian markets. The company has recently made a foray into snacking category with Cadbury Bytes, its sweet snacking brand. We have configured a summary report of relevant sources to our topic of research The chocolate consumers need to have an offer that adds value before accepting chocolates as a snack. Cadbury also owns Halls which was acquired as a part of the global acquisition of the Adams business from Pfizer in Secondary research has aided us by providing insight on our target market or consumers who buy chocolate and list potential factors of consideration for our further studies. Our existing consumers do not start buying the smaller chocolates.

They are facing competition not only from chocolates but also other impulse products such as soft drinks, biscuits, salted snacks and ice-cream. But existing consumers, who can afford the product do not downgrade.

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Chocolate confectionery statista

Chocolate bars are thought of as impulse buys, which means they require no thought. This is due to how inexpensive they are. The company today employs nearly 2, people across India. Being a premium chocolate making company, their product may not have been very high in demand. Also forecasting the demand for their product was not a very easy thing to do either. It has also strengthened its presence in chocolates, confectioneries and other semi processed food products during the last few years. A Political Aspect Of The Macro Environment Regarding The Chocolate Market - A political aspect of the macro-environment regarding the chocolate market in New Zealand is policies regarding the import of ingredients required for making chocolate. They are followed by biscuits, sugar confectionery, ice creams and salted snacks. When we introduce lower priced products in smaller sizes, we add to the consumer base. The company has been performing well in India. The company has recently made a foray into snacking category with Cadbury Bytes, its sweet snacking brand. Consumer confidence has been restored after the slowdown of the economy between and and, as a result, consumer spending on chocolate has risen.
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Chocolate Confectionery Industry Insights Case Study